Consider any successful product or service, and it is highly likely its benefits and differentiation were informed by competitive intelligence. Without it, the product or service may fail and soon disappear from the shelf. Competitive intelligence can literally make that much of a difference.
This training course will introduce the discipline of competitive intelligence and its processes. Through its use, organizations can learn more about their buyers, suppliers, competitors’ products, resources, and strategies, which, in turn, can improve products and services under development. Competitive intelligence informs product development.
Upon completion of this course, you will be able to:
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This online training is designed for professionals in the Cosmetics, Personal Care, Household Products, Food, Medical Device, Pharmaceutical and Life Sciences industries. The course is intended for novice to mid-career level personnel with job titles such as:
Personnel in Marketing and Claims will also benefit by learning how understanding the competitive environment can suggest and enable elements of differentiation in the market.
When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.
Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.
In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.
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