Introduction to Product Claims Development and Support

How to Design and Support a Compelling Product Story

Duration: 60 Minutes
Course Instructor

Frank A. Anthony, Ph.D.

$ 95
Discounts: We offer a 10% group discount when you register 2 or more attendees (up to 10). Contact us for groups over 10.

Course description

View Course Outline

Differentiating claims are often key to successful OTC and CPG products. Consumer awareness of products is based on these labels and advertising claims that need to be both consumer meaningful and grounded in adequate scientific support. Agencies like the US-FDA, the Federal Trade Commission (FTC), and even TV networks have established requirements and guidelines on how to support various labels and advertising. The industry may not be aware of how to develop compelling claims and the many different support requirements.

This accredited course will introduce product claims development and support. An overview of the different types of claims will also be explained, including support requirements.

Upon completion of this course, you will be able to:

  • Define product claims
  • Explain tools needed to build claims
  • List and categorize various types of claims
  • Distinguish between expressed and implied claims
  • Describe claim support requirements
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Professionals interested in an introduction to claims development and support who work in Marketing, Market Research, Clinical Research, Consumer research, Sensory Science, Scientists/Formulators, Regulatory, and Sales, along with any employee involved in developing, supporting, and/or approving product claims, will greatly benefit from attending this training.

This introductory course is intended for professionals from the following industries: any Consumer-Packaged Goods (CPG) or Over-the-Counter (OTC) company that sells and markets such products as OTC drugs, cosmetics, medical devices, dietary supplements, and consumer products.

The training is mostly US-based but not exclusive to the US market. Those new to this area, as well as Jr. and Sr. Managers, Jr. and Sr. Scientists, Group Leaders, and Directors will find the course very worthwhile.

Course Instructor


Frank A. Anthony, Ph.D.

Owner & President of Consumer Science Solutions, LLC

Frank A. Anthony, Ph.D.’s Courses


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