Packaging Design

Designing a Package to Maximize Product Impact

Duration: 90 Minutes
Course Instructor

Heidi Graham

$ 195
Discounts: We offer a 10% group discount when you register 2 or more attendees (up to 10). Contact us for groups over 10.

Course description

View Course Outline

A package can mean the difference between proper dosing or failure to follow a drug regimen. It can build product loyalty or drive a user to switch to a different offering. It can also mean profitable manufacturing or a cost of goods headache.

At the conclusion of this accredited training, you will understand the range of packaging features that can be considered in product development as well as approaches to determine which features are appropriate for your product. We will review the wide range of dispensing formats available, the importance of creating a user experience mindset, and the keys to creating a smooth commercialization strategy.

Upon completion of this course, you will be able to:

  • Evaluate the multiple design aspects of your packaging that can be used to enhance product performance.
  • Predict user acceptance of design elements, enabling you to make confident recommendations and/or decisions on packaging design.
  • Build an approach to implement design elements through labeling, structural design, and material selection.
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This course is intended for professionals from the following industries:

  • Pharmaceutical-Healthcare
  • Medical Device
  • Cosmetics/Personal Care/OTC
  • Household/Cleaning Products

Those working in departments such as Packaging Engineering, Graphics, Marketing, Procurement, Ops/Manufacturing will benefit greatly from this training. Managers in the area of design, branding, innovation should attend, as well as procurement, or packaging engineers.

Anyone involved in the selection, development, testing, specification and assembly of product packaging components will find the training extremely valuable. Manager and supervisors of the above should also attend in order to obtain a better understanding of the challenges facing their personnel.

Course Instructor


Heidi Graham

Founder/President, Shine Advisor

Heidi Graham’s Courses


Team Training

When you need on-site attention, we’re not just here to help, we’re there to help—right by your side.

Individual courses are remarkably effective. But sometimes when you have a specific need, it helps to have expert guidance right in the room with you and your team.

In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.

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