Rheology: Chemistry, Theory, and Application

Date(s) and Time:
June 25, 2024
9am EDT - 12:30pm EDT
Duration: 3 Hours

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Select the on-demand option during registration, and we will automatically send you the recording when it is ready.

Course Instructor

Sam Morell

Early-Bird Offer

Limited Availability until June 16, 2024

$ 440
$ 490
Discounts: We offer a 10% group discount when you register 2 or more attendees (up to 10). Contact us for groups over 10.

Course description

View Course Outline

We must understand how materials are affected, by their flow behavior, as a result of applied stress forces. This knowledge will allow a formulator to develop products with the best possible outcome considering production, storage, packaging, and application.

This intensive, accredited training course on rheology (chemistry, theory, mechanism, and application) reviews the basic principles of rheology including its definition and its influencers – chemical structure, morphology, and environmental conditions. The impact of various deformation forces including compression, tension, torque, and, particularly, shear will be reviewed to demonstrate the resulting flow profiles of viscosity as a function of shear stress and time.

The chemistry and ancestry of current rheological agents will help clarify the appropriate selection of these products for various formulation types including waterborne and solvent-borne systems.


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This course is designed for research and development as well as business area personnel engaged in a wide array of industries, including architectural paints, industrial coatings, printing inks, adhesives, pharmaceuticals, agrochemicals, personal care products, and cosmetics. It is targeted for formulation chemists as well as marketing, sales, and customer service personnel.

Managers and supervisors of the above-listed individuals would also benefit from this training by becoming acquainted with, and better understanding, the challenges involved with this technology.

Course Instructor


Sam Morell

Founder, S.P. Morell and Company

Sam Morell’s Courses


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In that case, we’re happy to design a custom training for your entire team, whether online—or on-site.

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